Customers are still looking for an enjoyable dining experience even if the economy has put strains on their wallets; and fast casual restaurants, those that offer counter rather than table service with fresh food options, are becoming a favorite for cost conscious diners. The fast casual segment has generated growth in 2009 by filling the gap between quick serve and casual dining and promoting the value and quality of their offerings.

Consumers are embracing this dining niche, signaling a great opportunity for restaurant chains to build on this momentum. To ensure all locations are delivering impeccable service, quality food, and representing the brand in a consistent manner, Service Intelligence recommends a customer experience evaluation program to address customer service, cleanliness, food quality, transactional efficiency, and many other areas that are important to the success of your restaurant.

Don’t allow competitors to lure away customers, and unfortunately, all it takes in this era of vanishing brand loyalty is one negative experience to turn diners off. The best way to protect your chain’s reputation and to keep customers loyal is to know exactly what occurs during customer-employee interactions. This type of information in conjunction with determining if key elements of your business are in compliance creates meaningful intelligence that can positively impact operations.

Click here for more information on how Service Intelligence can customize a program to address all your goals and objectives.